General, learning Julia Eve General, learning Julia Eve

Tarot Ethics - In Business & Practice

We’ve been thinking a lot about what it means to conduct an ethical tarot business/practice. It’s a topic we’ve touched on before, and one in which many other practitioners have lent their perspective. I think it’s important to regularly come back to it though because as with all things, our ideals and principles evolve over time. This way we can reassess how those evolving values impact the work we do, and determine if our conduct is still in alignment, or if some tweaking is required.

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Events Julia Eve Events Julia Eve

Upcoming Event - Magical Holiday Market

Hey Friends,

Just an FYI to let you know that I'll be slinging cards at the next Moonlit Path event - Magical Holiday Market. It's located at Women on the Move at 2111 Dundas Street West in Toronto, so if you're in the area (or not) and want a reading, swing on by! It's free admission and I'll be there 1-5 offering 15 minute reads for just $20. There will be loads of other readers, practitioners and vendors on site - see flyer below for more details! Oh, and if you want to reserve a 15 minute slot with me before hand, get in touch and I'll pencil you in.

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Tips & Techniques Julia Eve Tips & Techniques Julia Eve

Delivering A Memorable Email Reading Part 2 - The Reader's Perspective

The last time we broached this topic, it was from the perspective of how to ensure your client (or seeker) will get the most out of a reading delivered to them via email. This time, I’m turning the tables to provide you, the reader, some key points to consider to ensure that you too will get the most out of the readings you perform. Why? Because if you want to do this, with any frequency and with the goal of sustainability - you better freakin’ enjoy what you’re doing!

I learned through trial and error for myself what worked for me and what didn’t. I also learned what I could and should expect from myself and what I could reasonably do given the time and resources available to me. This, of course, is entirely personal and so rather than tell you how to structure things, I’m simply going to raise some points for your own consideration. These are things that I learned the hard or long way and so now as I reflect back, I think, “yeah, I should have thought about that from the start!".

But alas, I live and learn and today, I take those livings and learnings and I present you with Delivering A Memorable Email Reading Part 2: The Reader’s Perspective. (I need a more succinct title!)

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General, Personal Julia Eve General, Personal Julia Eve

Why I No Longer Price My Readings Based On Card Count

When I began charging for readings, I structured my offerings by basing the cost of the reading on the number of cards expected to be drawn. I rolled this way for many many months until I began to meet some resistance and frustration over the process. What if I wanted to draw more cards? What if it turns out, I had the answer in just a couple cards? What if half of the input came straight from spirit and the cards were more supplementary? For my style of reading, the whole process was just too restrictive and unnatural and that's not fair - not for my clients and not for me.

It occurred to me then that this structure was no longer working. My readings needed to be priced based on type and my experience with those types, which helped inform what the price point should be. Why does this structure work better for me and my clients? Let me provide you some rationale!

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